virtue signalling
n//ˈvɜɹtʃu sɪɡnəlɪŋ//dygdsignalering, godhetssignalering
(derogatory, chiefly, in the context of political and social justice issues) The practice of expressing a particular opinion or performing a particular action in an attempt to make oneself look virtuous: commonly defensively in response to, or anticipation of, criticism; or aggressively, in assuming a moral posture in attacking an opponent.